In the busy world of today and innovation, the old ways of Japan have become scarce
Tradition Japan Interview
(Mrs. Yahagi and Mr. Hideo Okubo)
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Yahagi: We are very honored to have as our first guest, Chairperson and President of Forval Co. Ltd. Mr. Hideo Okubo

Okubo: Thank you for having me.

Yahagi: Mr. Okubo is a avid Kendo enthusiast.

Okubo: Yes. I also practice Judo and Karate.

Yahagi: Really? Why did you start learning these sports?

Okubo: I had a traffic accident when I was 5 years old and I played sports to rehabilitate my injured legs. I first started studying Kendo, then Judo, and last Karate. I have studied martial arts for many years.

Yahagi: Great.

Okubo: I love martial arts.

Yahagi: Judo has become an Olympic sport. Judo is such a fine sport. It is now practiced all over the world.

Okubo: Right.

Yahagi: Judo is a very traditional sport in Japan. It has certain customs that should be respected. How do feel about Judo culture? Has it changed recently?

Okubo: Yes, I think it has. Judo has spread world wide and the Japanese traditional customs are thinned by the distance and knowledge of the true Japanese ideology. I feel that is a concern. The form of Judo is changing. In Sumo it is said, "In Japan, we protect the old things that make us Japanese." In the same spirit, it makes me sad for the sport of Judo.

Yahagi: Although it is not a sport, the kimono also is suffering from the same problem.

Okubo: Oh Really?

Yahagi: Yes. About 60% are made in foreign countries.

Okubo: Wow.

Yahagi: The greatest cause may be the demand has decreased. Like in sports, the most respected traditions and customs are disappearing.


Okubo: I think that is really sad.

Yahagi: I agree.

Okubo: For example, I went aboard for the first time and noticed how the people of other countries like the USA, and around Europe, knew and talked about their countries history. Even the young people are proud of their history. As for young Japanese people, there are many who can’t talk about the history of Japan or the culture of this country. This makes a person feel lonely. I always allow young violinists to use a Stradivarius to teach them the value of the violin. The reason is because I always worked abroad when I travelled and had many opportunities to talk to businessmen. They had a lot of stories about culture or art. Japanese counter-parts talked about making money or other non-cultural issues. I felt terrible that Japanese were appearing as only caring about money. In Europe, it’s actually considered bad citizenship if a person can’t recite information about their countries culture. To help young violinists who have great potential become an important part of a culture and be active in the world is my goal. These things also helped me to become a company executive.

Yahagi: Is that so? I am glad we have similar ideas.

Okubo: I learned how to use the “abacus” when I was a child. Now, we use a calculator. My friends and I feel that using the abacus helped us as a developing country. I also have friends who travel to poor countries and teach karate and martial arts to police forces and armed forces. I volunteer in developing countries to help them understand the traditional Japanese culture. I can’t believe that as strong as Japan is, we have kimonos made in foreign countries.

Yahagi: I am very sad about it too.

Okubo: Well, I have also made the mistake of always choosing convenience like in Sumo or Judo.

Yahagi: You are right.

Next page ...

First round / Our first guest is an entrepreneur who commands a strong amount of influence in Japan, Mr. Hideo Okubo.
Mr. Hideo Okubo

He is President of the Forval Founder Co., Ltd. and also a representative from Tokyo Chamber of Commerce. Besides holding a Forval Scholarship Stradivarius Concours, he also gives many young violinists great opportunities. Mr. Masayoshi Son, President of SOFTBANK, also maintains a deep friendship with him. The next guest will be introduced by Mr. Okubo.
Chizuko Yahagi
D.O.B. April 17, 1956
CEO - Do Justice
Head Designer/ DTP - Web Creater
President-Tradition Japan
NPO Company Opening 2008
All-Japan Women's Collegiate Champion
800m, 1500m Track and Field - 1978, 1979 and 1980 respectively.
Devoted Wife and Mother of 5 children.

I think Made in Japan is cool!
My goal is to introduce Japanese culture with KIMONO WESTERN fashion to the world. Made in Japan - KIMONO WESTERN makes me proud.

Many people would say the Showa era.
This is evident by Japan's social and economic achievements.
Taking into consideration it's cultural richness and the unbelievable years of isolation and independence.

In the Heisei era of today, it is widely thought that Japan has come a long way in a relatively short time. This is true in many respects.
However, in certain ways, we as a society have also regressed in some areas. Some examples, humanity for our fellow man, respect for traditions, regard for nature and our environment,professional integrity and wastefulness not to mention a few others.

Japan had developed a reputation for excellent quality, diligence and pride in its work. On the other hand, present society during the "Showa Boom", has lost sight of these practices due to corruption,weak moral values and disregard for our Earth.

My design concept is based on traditional Japanese core values.
I'm focusing on returning to the way of the "OATSURAE" style.
To create fashions using the multitude of nature's colors and Japanese cultural themes specifi cally for my clients. My wish is to show the same quality and workmanship that has been the namesake of Japan.

Do Justice 
What is motto of the grand prix contest?

I want to introduce Japanese beauty to the world with Tradition Japan. There are Japanese all over the world that would like to know about tradition and culture.
I want to provide opportunities for hardworking and creative people in Japan.
I think this contest is the first step.

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